Pridham Report: 66 percent of fund groups report net retail sales growth in Q2 2025

Despite a small dip in gross sales, net flows turned positive as cooling geopolitical tensions meant that many portfolio decision makers felt being in the market was a better option than staying on the sidelines at the current time.
Pridham Report: U.K. Fund Group Net Retail Sales Show Improvement

While sales bounced back in Q4 from Q3’s annual low, significant outflows in September and November make it clear that investor sentiment is still fragile. The end of Q4 resurgence was driven by investors being able to move beyond UK budget uncertainty and investors looking to profit from soaring markets following the US election.