ISS MI

Distribution and Marketing Use Case

Distribution and Marketing

Product and sales intelligence that refines targeting and improves outreach

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We partner with sales and marketing leaders to focus on key business drivers: targeted prospecting and go-to-market strategies, detailed competitive analysis, market-driven product and organizational development, and optimized campaigns.

Who We Support
Our solutions are ideal for:

  • Institutional Sales
  • Intermediary Distribution
  • Product Management
  • Marketing

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Actionable
Intelligence

Track global product activity and investor sentiment while leveraging local expertise to navigate regional and channel dynamics and guide outreach.
Precision Targeting & Prospecting

Target the right prospects with personalized outreach by leveraging enriched advisor profiles and aligning product messaging with current demand.
Competitive Positioning & Analysis

Benchmark and analyze your products on historical performance, risk metrics, fees, and characteristics to articulate clear differentiation and competitive advantages.
Expert
Partnership

Partner with global industry specialists and local market experts who understand your needs; align insights with your growth goals and distribution strategy.

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Our Solutions

Our platforms are built to help your products succeed in a competitive landscape:

Global distribution and recruiting intelligence connecting you to the intermediaries that will drive growth.
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2

Benchmarking, market sizing, and trend analysis powered by extensive institutional and retail datasets across the asset management and annuity product landscape.
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3

Research-driven insights, thought leadership, and strategic intelligence to support decision-making.
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Frequently Asked Questions

ISS MI delivers product and distribution intelligence, empowering asset managers, insurance companies, and service providers to drive growth through actionable data, analytics, and go-to-market solutions.

ISS MI’s solution suites leverage proprietary data, expert research, industry intelligence, local market expertise, and media reach to deliver actionable go-to-market intelligence. 

ISS MI offers extensive benchmarking and competitive analysis tools and regional industry expertise to help clients structure their sales organization, build distribution and marketing strategies, segment markets, and connect with key decision-makers in wealth and asset management, retirement, and insurance.

ISS MI partners with asset managers, plan advisors, wealth managers, insurance companies, and service providers globally. 

Absolutely. Our MarketReach team collaborates with your team to create and deliver targeted marketing and outreach campaigns. We tailor programs to your objectives, whether you’re launching a new product or expanding into new markets.

ISS MI provides the tools, data, and expertise to help you:

  • Understand distribution trends
  • Segment the market effectively
  • Develop high-impact go-to-market plans
  • Build competitive pricing strategies
  • Evaluate sales force structure and effectiveness

Whether you’re tackling one or all of these challenges, ISS MI is equipped to support your success.

Yes, ISS MI solutions scale to meet the needs of firms of all sizes, from boutique RIAs to private markets/alternatives investment firms to global asset managers to annuity providers. 

Yes, ISS MI’s global datasets and insights help you expand across regions and territories with confidence. Our solutions are developed and maintained by local industry experts.

Ready to Grow?

Let’s build a smarter, more connected strategy together.