Interest in Active ETFs Is Growing, but Passive ETFs Continue to Dominate Advisor Preferences

While passive ETFs have been the largest driver of the activity, and account for more than 90% of ETF assets, interest in active ETFs has also grown steadily.
The Importance of Brand in a Crowded Financial Services Market

An asset manager’s brand is a critical differentiator in a crowded marketplace. Not only do advisors need to trust any firm they are willing to let manage client money, but they rely on strong brands to guide their decision making in a commodified market.
Looking Beyond Assets Under Management: European Managers To Focus More On Revenue Growth

Active fund managers are likely to find new narratives if they hope to combat the market share losses seen in the US in the coming decade. Expect ETFs, Sustainability and the alternatives to be part of that story.
New Global Revenues Whitepaper from ISS Market Intelligence: Growing Revenues, Not Assets, New Name of the Game

Even with market share falling below 50% for the first time in the U.S. in 2023, the analysis quantifies active funds generating an estimated 86% of the revenues generated by long-term funds in 2023.
Under Pressure: U.S. Fund Managers Have A Revenue Growth Problem

The relationship between AUM and revenue growth has frayed. With assets growing fastest in places where fees are low, new AUM generates less revenue growth than it would have in earlier eras.
Majority of Advisors Shift to ETFs, ISS Market Intelligence Survey Research Finds

Product excellence is a necessary but insufficient ingredient for success in the active ETF arena. The right packaging, sales, and distribution strategies are essential. Getting those right is impossible without understanding the role advisors see them playing in their client portfolios
The Active ETF Race is On. What Are the Odds of Winning?

While active managers have been right to focus on ETFs, most have seen disappointing results for their efforts. Historically, the odds of reaching sufficient scale to generate meaningful revenues have been slim.
Mutual Fund Sales to See Relief from Drought Conditions, but Expect the Climate to Remain Weak

Active mutual fund managers will continue to face ongoing market share losses over the next five years, albeit at a much slower pace. ISS MI forecasts active mutual fund market share falling another seven percentage points, finishing the five-year period with 42% share.
ISS MI Five-Year Growth Outlook for Funds: Assets to Rise by $12 trillion, Bond Funds to Regain Share

Managers who can adapt to the challenges of the next half decade will have a crack at a much larger pie: ISS MI’s 2024-2028 outlook pegs 2028 AUM at $37.4 trillion.
ISS Market Intelligence Expands U.K. Product Offering with Launch of Adviser Clarity

Adviser Clarity addresses a critical gap in the U.K. asset management space, where data, analytics, and deeper insights into advisers with whom they do business remains essential for asset managers to stay ahead of the competition.