MarketSage
Active ETFs And The Expanding Product Shelf

Active ETF assets are up 10-fold since the start of the decade, climbing from $101 Billion in 2019 to a staggering $1 Trillion by May 2025.
Recent trends across the industry include:
- Strong advisor demand is supports ETF adoption, with 62% of advisors surveyed by ISS MI planning on increasing client’s active ETF holdings over the next year.
- While most new active ETFs historically never reach meaningful scale, those that do are outsized contributors to growth.
- Almost half ($358 billion) of the vehicle’s AUM gains since 2021 has come from ETFs launched in 2022 or later.
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