Advisor Pulse Series

Vehicle Preferences, Portfolio Construction & Direct Indexing

The full report is your guide to understanding what advisors want in 2026. Explore key trends in vehicles preferences, portfolio construction and direct indexing that can elevate your firm’s approach to advisor engagement.

Alan Hess recently spoke with Asset TV to share new insights from the Advisor Pulse series, examining the forces driving advisors toward ETFs and the shifting priorities shaping vehicle selection across channels.

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About the Authors

Greg Bawin

Greg Bawin is Managing Director of U.S. Research at ISS Market Intelligence. He oversees the firm’s advisorfocused research series, including the Rep Movement Report, Advisor Pulse, and Selling Retail Investment Products Through Intermediaries. With nearly three decades of experience in investment industry research, Greg brings datadriven expertise in advisor behavior, distribution dynamics, and competitive positioning across the U.S. wealth landscape. 

Alan Hess

Alan Hess is Vice President of U.S. Research at ISS Market Intelligence and a lead contributor to the firm’s advisorfocused research, including the Rep Movement Report, Advisor Pulse, and Windows into Wealth Management. With more than a decade of experience analyzing advisor mobility, product trends, and the evolving dynamics of the U.S. asset and wealth management landscapes, Alan brings expertise in interpreting advisorlevel data and market signals.