Insuarance & Annuity Providers

Data‑driven intelligence for insurance and annuity providers

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Who We Support
Our solutions are ideal for:

  • Sales Managers and National Accounts
  • Wholesalers
  • Corporate / Business Strategy
  • Third Party Distributors, IMOs/BGAs
  • Asset Manager Insurance Distribution

Comprehensive distribution intelligence and data that equips insurance and annuity providers to assess market position, uncover growth opportunities, sharpen sales & marketing efforts, and optimize channel strategies.

Why Insurance & Annuity Providers Choose ISS MI

Strengthen Competitive & Market Intelligence


Track distribution trends and competitor positioning across annuity providers.

Benchmark top line metrics, analyze demand, and assess intermediary perceptions of your offerings and wholesalers.

Elevate Distribution Targeting & Prospecting


Focus outreach on the high value intermediaries. Narrow target lists using licensing, appointments, production, and trusted contact data, and segment by product usage and specialization.

Optimize Wholesaler Coverage


Assess market share, territory potential, and wholesaler effectiveness with broker and branch-level sales data; refine wholesaler coverage based on market share vs. to true opportunity.

Expand Reach With Targeted Marketing & Talent Acquisition

Understand gatekeeper needs, advisor behavior, and product usage to shape messaging. Recruit high-performing agents based on production, credentials, product expertise.

Frequently Asked Questions

ISS MI’s quarterly transaction-level retail sales intelligence reveals market share down to the broker-dealer office level, product trends, channel dynamics, and competitor strengths across variable, fixed, indexed, and RILA products. You can benchmark compensation by role, evaluate your distribution mix, and assess how registered and non-registered producers, IMO and broker‑dealer gatekeepers perceive your product, support, and wholesaler effectiveness.

ISS MI provides comprehensive advisor, agent, and firm profiles—including licensing, appointments, affiliations, product usage, production history, and client demographics—allowing you to segment with precision and focus on the offices and producers most likely to drive growth.

ISS MI’s data and research delivers visibility into gross sales, flows, and branch‑level activity across broker‑dealers. This helps leaders assess true territory potential, evaluate wholesaler performance, and design coverage models that maximize efficiency and revenue.

Absolutely. You can evaluate gatekeeper needs and satisfaction, benchmark your presence within each branch, and compare your performance against competing carriers. This data helps prioritize strategic relationships and guide resource allocation.

With ISS MI’s data and research in hand, marketing teams can segment audiences by product type, advisor behavior, and client demographics. Insights from intermediary research and interviews inform messaging, while performance monitoring reveals which campaigns lift engagement, applications, and producer activity across segments.

With ISS MI’s profile data you can identify high‑potential agents by analyzing their licensing, appointments, AUM, production data, and specializations. Verified contact data and mapping tools streamline outreach, while benchmarking helps you evaluate compensation and sales force structure against peers.

Ready to Elevate Your Product Strategy?

Let’s build smarter, data-driven products together.