ISS MI

RIAs

YOUR ROAD TO MORE CLIENTS

RIAs

A clear view of each RIA's practice—how they invest, who they serve, and how they operate.
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MarketPro Discovery helps you streamline prospecting. Zero in on high-value prospects, match products to needs, and tailor messaging that resonates.

Firm and advisor profiles deliver the deepest intelligence available on registered investment advisors, covering firms of all sizes from solo practitioners to multi-office enterprises. We track:
RIA Firms
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RIA Reps
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Dually-Registered
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RIA-Only
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As of December 2025

Why teams depend on MarketPro’s RIA data to stay ahead

  • Complete RIA database: SEC- and state-registered firms, updated continuously.
  • Verified contacts: Principals, investment decision-makers, and team structures provide the foundation for smarter segmentation.
  • Filter by what matters: AUM bands, custodians, tech stack, 13F holdings, and private markets allocators.
  • Instant action: Export lists or sync to HubSpot, Salesforce, or Dynamics.

Firmographic Data Coverage

Investment Scale
Client Focus
Investment Profiles
Growth & Stability
Operational Workflow

Insight

Prioritization & Opportunity Size

Size the firm and potential mandate. Growth and flow trends reveal firm and portfolio management activity. Analyze partnership or M&A opportunities.

Attributes

  • AUM: total, discretionary vs. non‑discretionary; pooled vehicle and 13F / ETF allocations
  • Flows and 1‑ & 3‑year AUM growth rates
  • Number of accounts; minimum & average account size
  • Number of advisors; advisors per branch; y‑t‑d, 1‑ & 3‑year changes

Insight

Product Suitability

Ensure your product is consistent with the firm's asset allocation methodology and appropriate for the client base. Evaluate the business for M&A potential.

Attributes

  • Client types & mix (retail/HNW, foundations, corporate)
  • Client counts and average size
  • Minimum account size; fee schedule (wrap sponsor, asset‑based, hourly, min fees, transaction‑based)
  • Advisory services (insurance, trusts, tax management/prep)
  • Number of advisors with insurance licenses
  • Asset allocation

Insight

Product Alignment & Positioning

Understand how an RIA invests to tailor your pitch. Allocation and 13F holdings reveal style and concentration; alternatives usage indicates comfort with illiquids and complexity. Research approach and platform ties inform due-diligence narratives and shelf access.

Attributes

  • Asset allocation
  • 13F holdings
  • Alternatives exposure (privates, hedge funds, derivatives)
  • Analysis & research methods (internal/external, quant/fundamental)
  • Affiliations (BD/RIA/Trust)
  • Third-party platform footprint (custodians, TAMPs, model marketplaces)

Insight

Momentum, Risk & Durability

Prioritize firms with healthy, organic growth and expanding teams while flagging turnover, disclosure history, or consolidation risk. Advisor experience and succession signals help predict receptivity to change and M&A likelihood.

 

Attributes

  • Net flows and AUM trends (1‑ & 3‑year)
  • Total employees and advisor headcount trends; advisor tenure and credentials (CFP®, CIMA®)
  • New branches vs. consolidations
  • Disclosures (regulatory, criminal, financial)
  • Succession indicators (founder age, next-gen leadership)
  • Office presence (main, branch density) and web/social activity

Insight

Onboarding Path & Execution Readiness

Map the path of least resistance. Custodial/platform relationships and business structure indicate compliance layers, approval process, due‑diligence requirements, and trading workflows.

 

Attributes

  • Outsourced partners
  • Fee model; minimums
  • Other activities (broker‑dealer, trusts, insurance, taxes)
  • Office details (headquarters, branches, phone, website)

Advisor Data Coverage

Contact Detail
Professional Profile
Regulatory Standing
Personal Signals
Decision-Making Authority

Insight

Efficient, Confident Outreach

Ensure the account director/wholesaler can identify decision-makers and uses the most direct path to the advisor.

Attributes

  • Direct phone number
  • Email address
  • Title/Position
  • Office location

Insight

Build Credibility & Tailor Messaging

Certifications (CFA, CFP®, CIMA®) signal analytical depth or planning focus. Prior employment at asset managers or competitors reveals product familiarity, areas of expertise, and potential preferences.

 

Attributes

  • CRD number
  • Certifications & licenses
  • Education
  • Employment history & industry experience

Insight

Risk Assessment & Prioritization

Vet advisors before investing time and resources to developing a relationship. 

 

Attributes

  • Disclosures
  • Complaints

Insight

Connect on a Personal Level

Shared affiliations create natural conversation starters and demonstrate genuine homework beyond transactional outreach.

 

Attributes

  • Board service, community involvement, published thought leadership
  • Alma mater, military service
  • Hobbies/interests
  • Linkedin profiles

Insight

Target the Right Stakeholder

Identify who controls allocation decisions vs. who implements. Committee-driven firms require multi-threading; solo decision-makers streamline the sales cycle. Tenure signals stability or transition risk.

 

Attributes

  • Job title and tenure in role
  • Functional responsibility (e.g., CEO, CIO, portfolio manager, research analyst)

Driving growth through smarter prospecting, more-informed recruiting & M&A targeting

13F Holdings Analysis

Track ETF ownership across RIAs: yours and your competitors'. Identify allocation gaps and underperformers for targeted outreach.

Precise Territory Planning

Assign regional coverage and build optimized travel plans using mapping tools to prioritize maximum in-person engagement with likely buyers.

Structured Insight into an RIA’s Business

Improve prospecting with ADV data revealing business model, investment and trading strategies, client base, and custodians for precise targeting and tailored messaging.

Accelerate Sales Pipeline Growth

Access to verified contact details, firm profiles, and digital architecture shortens the prospecting cycle, allowing sales teams to book more meetings and convert opportunities faster.

MarketPro delivers the intelligence you need to accelerate your growth.

Building on the most trusted and up-to-date contact and firm profiles, powerful filtering, segmentation, and mapping tools helps you target the right firms and individuals with the right message. Quickly and easily.

Learn how our solutions are perfectly suited for:

Precisely target your best opportunities.

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Related Research & Insights

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Yet, this picture is constantly changing.
 Only a disciplined, systematic process keeps your database clean.


RIAs are growing rapidly as more advisors break away from broker-dealers. We maintain a live view of the RIA landscape—tracking new firms, closures and mergers, and advisor transitions—ensuring you’re operating with accurate data.

New RIA Reps
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BDs moved to RIAs
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New RIA Firms
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M&A Transactions
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Frequently Asked Questions

With verified advisor and firm data, wholesalers spend less time researching prospects and more time engaging them. This leads to more meetings, better‑qualified conversations, and faster conversion at every stage of the sales cycle.

Yes. By revealing advisor density, production potential, and product alignment the platform helps sales leaders design more effective territories, rebalance workload, and deploy wholesalers where they can have the highest impact.
You can segment advisors by region, licenses, specialties, experience level, product preferences, and business model characteristics. This ensures wholesalers and marketers focus on the right advisors with the messages most likely to resonate.
Absolutely. Real‑time updates on advisor transitions, firm consolidations, and channel‑level shifts help teams stay proactive, protect existing relationships, and capitalize on new opportunities as they emerge.
Marketing teams gain access to clean, enriched data that enables more precise segmentation and personalization. This improves campaign performance, aligns messaging with advisor needs, and strengthens product‑launch support.
Yes. You can prioritize the right advisors by evaluating their business models and 13F holdings to pinpoint replacement opportunities and product gaps.