Insuarance & Annuity Providers

Data‑driven intelligence for insurance and annuity providers

Comprehensive analytics and research enable asset managers to evaluate their market position, uncover growth opportunities, sharpen sales & marketing efforts, and optimize product management/design functions.

Who We Support
Our solutions are ideal for:

  • Sales Managers and National Accounts
  • Wholesalers
  • Corporate / Business Strategy
  • Third Party Distributors, IMOs/BGAs
  • Asset Manager Insurance Distribution
Strengthen Competitive & Market Intelligence
Track distribution trends and competitor positioning across annuity providers.

Benchmark top line metrics, analyze demand, and assess intermediary perceptions of your offerings and wholesalers.
Elevate Distribution Targeting & Prospecting

Focus outreach on the high value intermediaries. Narrow target lists using licensing, appointments, production, and trusted contact data, and segment by product usage and specialization.

Optimize
Wholesaler Coverage

Assess market share, territory potential, and wholesaler effectiveness with broker and branch-level sales data; refine wholesaler coverage based on market share vs. to true opportunity.
Expand Reach With Targeted Marketing & Talent Acquisition
Understand gatekeeper needs, advisor behavior, and product usage to shape messaging. Recruit high-performing agents based on production, credentials, product expertise.

Our Solutions

Our platforms are built to help your products succeed in a competitive landscape:

Global distribution and recruiting intelligence connecting you to the intermediaries that will drive growth.
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Benchmarking, market sizing, and trend analysis powered by extensive institutional and retail datasets across the asset management and annuity product landscape.
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Research-driven insights, thought leadership, and strategic intelligence to support decision-making.
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Frequently Asked Questions

ISS MI’s quarterly transaction-level retail sales intelligence reveals market share down to the broker-dealer office level, product trends, channel dynamics, and competitor strengths across variable, fixed, indexed, and RILA products. You can benchmark compensation by role, evaluate your distribution mix, and assess how registered and non-registered producers, IMO and broker‑dealer gatekeepers perceive your product, support, and wholesaler effectiveness.

ISS MI provides comprehensive advisor, agent, and firm profiles—including licensing, appointments, affiliations, product usage, production history, and client demographics—allowing you to segment with precision and focus on the offices and producers most likely to drive growth.

ISS MI’s data and research delivers visibility into gross sales, flows, and branch‑level activity across broker‑dealers. This helps leaders assess true territory potential, evaluate wholesaler performance, and design coverage models that maximize efficiency and revenue.

Absolutely. You can evaluate gatekeeper needs and satisfaction, benchmark your presence within each branch, and compare your performance against competing carriers. This data helps prioritize strategic relationships and guide resource allocation.

With ISS MI’s data and research in hand, marketing teams can segment audiences by product type, advisor behavior, and client demographics. Insights from intermediary research and interviews inform messaging, while performance monitoring reveals which campaigns lift engagement, applications, and producer activity across segments.

With ISS MI’s profile data you can identify high‑potential agents by analyzing their licensing, appointments, AUM, production data, and specializations. Verified contact data and mapping tools streamline outreach, while benchmarking helps you evaluate compensation and sales force structure against peers.

Ready to Elevate Your Product Strategy?

Let’s build smarter, data-driven products together.